Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential fashion houses on earth. Its worldwide good results was not crafted by regular internet marketing or mainstream tendencies, but through a Daring philosophy: problem the norm, break conventions, and Enable originality talk louder than reputation. This unconventional approach turned the foundation for CDG’s worldwide enlargement.
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CDG acquired Global attention by presenting clothes that rejected regular ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of worldwide fashion editors and consumers early from the nineteen eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal consumers from every single corner of the whole world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed photos of the gathering with visuals taken at Auschwitz focus camp, and also the controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/Wintertime assortment handled the notion from the persona,[fifteen] the alternative ways to current 1's self to the planet. Fusing personalized menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that blended the feminine With all the masculine.
CDG constructed a robust distribution technique by placing its products in top rated luxury shops like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite buyers globally when preserving its artistic integrity.
In 2017, the corporation launched a different fragrance, Concrete, and marked its launch while in the US with a supper curated via the artist and chef, Laila Gohar.
Each and every retail store was created as an inventive House, improving CDG Hoodie's name for innovation and offering buyers an immersive retail working experience.
Using the rise of shopping online, CDG expanded its reach by supplying collections by way of Formal and partnered e-commerce platforms. Social media marketing and style communities assisted unfold the model’s id, earning pieces such as the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became Probably the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at world mainstream visibility while staying true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, often more like artwork installations than fashion exhibits attained worldwide media protection, reinforcing the manufacturer's name for groundbreaking creativeness.
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The corporate also generates a line of agendered fragrances, almost all of which can be unconventional on the planet of perfume and aligned While using the variations of its garments.[six]